Dave Gray tells the story of Toby Daniels. Toby started with the initial idea of inventing a better, sustainable coffee cup. During a gamestorming session this initial idea evolved to a much better idea. At the end of the session the group came up with a gamechanging new ecosystem for Starbucks, involving an intelligent, reusable coffee cup: the BetaCup. http://www.thebetacup.com/tag/starbucks/

thebetacup: 60 Seconds To Save The World from the betacup on Vimeo.

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