Elk jaar publiceert Trendwatching een uitgebreid overzicht van trends voor het komende jaar. Geen saai rapport maar 150 slides met grote foto’s, veel voorbeelden en heldere beschrijvingen.

Het nieuwe trendsrapport komt eind deze maand uit. Trendwatching licht alvast een tipje van de sluier op:

• Story Suppliers
  In 2008, more than ever, consumers will increasingly end up purchasing the ingredients for a story, turning brands into STORY SUPPLIERS instead of the currently ‘en vogue’ practice of coming up with stories about brands. Find out how to become a story supplier yourself.

• The insperience economy                                                                     The experience economy continues to evolve (and we’ll definitely address that trend in the new report), but as consumers are increasingly ‘importing’ superior experiences into their domestic domains, the insperience economy is growing just as fast…if any of your products or services end up in your customers’ homes or office spaces, you’re going to benefit from applying this trend in 2008.

• Edited/curated by
  One of the major trends to dominate your product development in the next 12 months: the ever-growing importance of edited content, of curated products, of cooperation between talented style-masters and mainstream brands. What branded individual(s) is your company going to (have to) team up with in 2008?

• Meconomy
  No matter how much of a comeback is in store for ‘community’ in 2008; consumers will also remain focused on ‘me, myself and I’. The report will bring you the latest ‘personalization’ innovations from around the world.

Nog meer previews op nieuwe trends, vind je hier.

Wie trouwens voor 28 september intekent  op het trendrapport geniet van een verminderd tarief.