The mobile internet is booming. It’s not just cellphone geeks checking maps or accessing Google on their phones anymore. More and more ‘normal’ people are exploring the variety of available mobile internet services. It’s time to find out what your business can do to capture their attention on the go.
At the Creativity Forum, Dorien Aerts (a die hard mobile early bird) explained what businesses can do on the mobile internet and why they should do something. Dorien, by the way, organized the first mobile webcamp in Belgium, gathering the other die hard mobile early birds, and built up lots of experience and insights that led to her keynote today.
So is it time to take the leap or is it too early? 76 percent of the people still doesn’t use the mobile web on their phone. That’s a lot of mobile internet browsers that never even open. It’s still too complicated or expensive. Yet, by 2013, more people will access the mobile web than the desktop web, research giant Gartner estimates. This means a lot of people will have their first mobile internet experience very soon.
But what experience will that be? Are we going to walk around watching streamed television shows on our cellphones? Probably not, even though this is a huge hit in Japan already. Europeans and Americans prefer to share information and experiences. Services like Foursquare, Shazam, Runkeeper, ..are all focused on sharing and finding information about ourselves or the world around us.
We ‘tag’ a song playing in a store or track our movements while trying to pick up the habit of running. Some people, like me, even let the world know what restaurant they’re eating at and review it in a few characters, all without touching a desktop computer. And, we’re also taking into account the information others shared.
This could mean people will walk right by your huge billboard, never noticing it or even dismissing it, while reading a review of your competitor on their phone. “For example, I just google the type of restaurant I’m looking for, check some reviews on Foursquare for the first search results and go”, Dorien illustrates. If you’re still advertising in the paper yellow pages, you might want to reconsider.
But how to jump into the big mobile ocean? “Just jump”, Dorien advises. Find some people with an iPhone, Android device or iPad. Start thinking about your mobile presence on these devices. Try catching some mobile early birds who can tell you what they do with their mobile devices every day. “But make sure you deliver an impeccable product“, adds Dorien.
In the end, it’s all about making your business relevant to people on the go. Provide information they can easily access, allow them to share information about your business or product and even encourage them to create information about you.You might as well hop into the mobile ocean now and be ready for the other 76 percent of people diving in soon.
- Follow Dorien on Twitter: @theonehitwonder