Open call: Showroom Paris

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Flanders DC

Are you a fashion brand based in Flanders, eager to showcase your creations during Paris Fashion week?  Flanders DC is excited to extend an invitation to up to six fashion brands to join us in an exclusive showroom during the prestigious Paris Fashion Week in September 2024.

With this initiative, our goal is to offer brands a unique opportunity to garner exposure among key buyers and benefit from the guidance, coaching, and expansive network of a seasoned international sales consultant.

What does this call for applications offer you?

  • Presence in a 200m2 showroom from 27th until 30th September in the heart of the Marais Area, on Rue de Turenne 
  • Preparatory sales coaching and guidance by international sales consultants Christophe Billet and Martina Planty from Fashion Intelligence. 
  • Access to a global network of buyers through Christophe Billet and Martina Planty from Fashion Intelligence.  They boast an extensive network of international buyers, ensuring that your brand receives exposure and potential sales opportunities during the event by inviting buyers. 
  • Join forces with different Belgian brands and enforce your network

Eligibility criteria

  • Brands must be based in Flanders.
  • Brands must have developed a minimum of two collections.
  • Brands must be able to show a distinctive collection for showcasing during Paris Fashion Week
  • Brands must have an international strategy and a clear vision of their target markets. 

Selection process

Martina Planty and Christophe Billet from Fashion Intelligence will curate the selection and make a final selection.

We require selected brands to

  • Collaborate with Flanders DC and Fashion Intelligence by providing promotional material in order to make a press book and share information and visuals with buyers
  • To attend the preparatory meetings and coaching sessions
  • Cover their own travel expenses to Paris
  • Be present for installing (26th September) and disassembling (evening 30th September) the booth in the showroom
  • Cover the packing and shipment of the collection
  • Be present in showroom from 27th until 30th September 
  • Provide written feedback or attend a feedback session after the Fashion Week

Participation fee and support

  • We request a participation fee of 4000 € from every participating brand.
  • Flanders DC will financially support a portion of the showroom rental fees as well as cover the remuneration for two international sales consultants.

Interested brands can apply via the registration form. Registration deadline Thursday, May 23th, 2024.

For questions please email us at semya.verlinden@flandersdc.be

Date

23 May 2024

Organizer

Flanders DC

Price

€ 4000

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