Session info

The Experience Economy recognizes the fact that consumers no longer expect products and services to only fulfil a function but that also experiences are expected. The business opportunity is thus to capture the premium that consumers are willing to pay for these experiences. While larger companies (the most well-know example might be Starbucks) already include elements of the Experience Economy into their business models, the same is not yet true for smaller ones.

This workshop presents the results of the ExBased project (co-financed by the EC’s Lifelong Learning Programme) that focused on experience-based business development in European SMEs. The main outcome of the project is the development and validation of a training module and a toolbox to enable consultants to introduce experience-based business development as a tool for company and product development with small and micro companies.

This workshop is led by Albert Boswijk, author of several pioneering books on the the Experience Economy.