From Creativity to Success
Target group: Creative Industries
The creative process has received insufficient scholarly interest as a meaningful area of research. This is an important research gap to be addressed, as research shows that only a minority of creative ideas are successfully translated into innovations.
Building on this research gap, this study invokes a process view of employee creativity by developing and testing a model that describes the distinct antecedents that may be associated with each phase in the creative process.
Specifically, we integrate insights derived from both variance and process models of creativity by conceiving employee creativity as a process, but at the same time considering the distinct factors that may be associated with each phase of the creative process.