How do new business models affect existing players in an industry?
Companies are not only looking into product innovation anymore, but also consider re-inventing their business model. A business model is a combination of the company’s core strategy, strategic resources, value network, and customer interface that is put into practice (Hamel, 2000). A business model indicates then among others a company’s target customers, value proposition and product/service attributes, based on the different assets, capabilities, and competences possessed.
This study Study Prof. dr. Marion Debruyne and Bart Devoldere from Vlerick Leuven Gent Management School focus on how companies react to a business model innovation in their industries.