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Reverse Mission- Creative Industries Baden-Württemberg (day 2)

18.06.2008 - 11:04 in Policy . International

The second day of the Reverse Mission in Baden-Württemberg started with a visit to the Karlsruhe Institute of Technology. A new initiative where research, innovation and education go hand in hand.

A next stop on our tour was made at the

Centre for Art and Media Karlsruhe

. As a cultural institution, the Center for Art and Media (ZKM) in Karlsruhe holds a unique position in the world. It responds to the rapid developments in information technology and today's changing social structures. Its work combines production and research, exhibitions and events, coordination and documentation. It was a pity that we did not have enough time to visit the whole centre. But the first impressions proved that concepts like interactive, community based arts, virtual reality and sound technology are not unfamiliar for this institute.

Finally we visited the Pop Academy Baden-Württemberg in Mannheim. The Pop Academy Baden-Württemberg brings together all relevant aspects of popular culture and creates synergies in order to maximise the creative and economic output of the music business. After 50 years of pop music history, Germany is offering an academic education in pop music for the first time, focussing on popular music and music business. The Pop Academy Baden-Württemberg is not only an academy but also a centre of excellence for all aspects of the music business. This is supported by numerous projects ranging from European partnerships to the regional development and economic support for media businesses in the region of Baden-Wuerttemberg. If you want to find out more visit www.popakademie.de.