Reverse Mission – Creative Industries Baden-Württemberg (Day 3)
02.06.2008 - 14:00 in Policy . International
May 30, Baden-Württemberg, the third and last day of the Reverse Mission. The last day to discover how creativity and innovation are stimulated in our German partner region.
The day started with a visit to and presentation of the European Media Laboratory (EML). The EML is a private research institution working in the field of applied informatics. The aim of EML is to develop new information processing systems in which the technology involved is not perceived by users as an obstacle.
The innovative ideas developed at the European Media Laboratory GmbH have led to the establishment of offshoot companies by employees of EML. One of them is the Heidelberg mobil International GmbH, founded in 2007 that has developed several web-enabled location-based services for pedestrians. For instance: Deep Map City -a platform that connects all participants in today’s urban life- or Deep Map Venue -an information service for fairs, congresses and airports.
Next on our agenda was a discussion on ‘Creativity and innovation as success factors for companies and regions’ with companies from the Baden-Württemberg region. The companies involved in this discussion where Nec Laboratories Europe, SAS Institute GmbH, Verivox GmbH, United Internet, SAP AG, Metropol-region Rhein-Nechar GmbH.
In the afternoon we visited the Innovationsfabrik Heilbronn. The IFH formed itself and ranks since its establishment 1998 as an important initiator and image carrier in Heilbronn among the prominent technology centers in south - Germany. In the center meanwhile approximately 60 enterprises settled. They employ more than 500 coworkers. The IFH concentrates on innovations, which are derived from the potential in science and economics, existing in north Württemberg.