As a child, Amber Dewaele was constantly redesigning her room. Her love of furniture translated into a product development study. Although her poetic designs often arise from a story, an examination of materiality is her main driving force.
With 20 to watch, Flanders DC presents twenty emerging talents, who recently took their first steps in the worlds of design or fashion. We believe they will have great success in the future.
What makes you different from other designers?
For my designs, I unleash my inner child. This often results in large, colourful and eye-catching pieces. They reflect my extroverted personality. This is how I’ve wanted to design, say, a chair for a long time. My playing around with the proportions gives the design a charming naivety. At the same time, I attach great importance to functionality. That’s why my designs are easy to disassemble, which means they can be sent flat packed, but all the parts are also easy to replace. While I choose the materials primarily for aesthetic reasons, the furniture’s durability is embedded in its structure.
Where does the magic of the discipline come from, for you?
Since I don’t want to impose any restrictions on myself, and since I work with a different material for each project, I’m always learning about materials and techniques. My discussions with producers give me new insights, which in turn inspire me for the next design. I also find it fascinating to see an idea transform into a real product, and eventually see it come to life in people’s homes.
How do you keep a balance between the artistic and business side of things?
I currently work part-time for Rira Objects. It gives me a financial basis, and therefore more artistic freedom. At the same time I’m finding it fascinating to get to know the workings of the fashion world better (the founders of Rira Objects work in the fashion industry – ed.) through this label. I’ve also learned a lot in the field of sales in recent years, even though I hadn’t thought beforehand that it would be quite a challenge to represent and sell your own work.