Joachim Froment founded Futurewave in 2020 together with two partners. Since then, the team has grown to fifteen people, designing a wide variety of industrial products, from sports watches and bicycles to lighting and furniture.
What makes you different from other designers?
At Futurewave we always work in diversified teams of about five people. By bringing together these different skills and perspectives, we arrive at more innovative solutions and a generative design. This is the only way that we, as a kind of choirmaster, can ensure that all the requirements which a design must meet today merge into a harmonious whole. With Futurewave, we want to come up with solutions that have a positive impact on future generations.
What is the biggest challenge in your work?
Turning a dream into reality, or making something intangible tangible, is not always easy. In the concept phase, we don’t set any limits for ourselves. If we notice during the realisation that something is truly impossible, we have to adjust our vision and pursue a new, more realistic dream. At the same time, something magical often arises from this intersection of disciplines. As the artistic director, I also attach great importance to the poetic power of a design. As a child, I wanted to be an inventor, but I also loved drawing. As a designer, I always try to combine innovation with beauty.
How do you deal with technology, sustainability and innovation?
Those three elements form the core of each new design. Just as in nature, we want to bring design that is constantly evolving and alternates perfectly with the surrounding ecosystem. The mixed teams allow us to oversee and innovate at both the micro and macro levels of a design. And because designers are collaborating with engineers from the start, they can develop an organic, integrated design. There’s no place for egos here – the focus is on co-creation.