After studying textiles at KASK in Ghent, Leda Devoldere developed a collection in which she translates her colourful, geometric universe into various supports. She sells her own creations in small batches.

With 20 to watch, Flanders DC presents twenty emerging talents, who recently took their first steps in the worlds of design or fashion. We believe they will have great success in the future.

Leda Devoldere

Leda Devoldere © Jonah Samyn

Where does the magic of the discipline come from, for you?

Textiles allow you to create a personal universe through a contemporary translation of traditional techniques. In addition, within the discipline itself you can experiment with many different techniques, which keeps textiles fascinating. The fact that I can make pieces myself, but at the same time outsource production to small workshops, is also nice. It gives me more time for the creative aspect.

Carpet © Ushua Goeminne

Carpet © Ushua Goeminne

What is the biggest challenge in your work?

I want to spread my work as far as possible and bring a playfulness to the adult world. That’s why I aim for a certain childish, cheerful naivety in my work. When I’m creating in my studio, I want to have fun, above all. At the same time, I adopt a heightened vulnerability, which lends a great intimacy to my work. I’m not concerned with commercial strategies. In this utopian dream phase, I don’t want to impose limits on myself. I hope that customers who feel that emotionality will continue to cherish my pieces in the long term.

Studio © Jonah Samyn

Studio © Jonah Samyn

Studio image © Alexander Popelier

Studio image © Alexander Popelier

How do you keep a balance between the artistic and business side of things?

While I’ve certainly struggled to find the right balance, it’s become easier over the years. Because I now have certain pieces of my applied work produced industrially, there is time for more artistic installations or custom projects. At the same time, it’s still not easy to sell myself. I prefer to stay in the background and let my work speak for itself. So I should be a bit more assertive in that respect. At the same time, I consider it a milestone that I can now make a living from my work.

© Ushua Goeminne

© Ushua Goeminne