Rosie Antwerp is the brainchild of two sisters from Antwerp. Designer Marie Martens creates a unique universe with her elegant and playful designs, while sister Ellen mainly takes care of the business management. It’s a dream combination.
With 20 to watch, Flanders DC presents twenty emerging talents, who recently took their first steps in the worlds of design or fashion. We believe they will have great success in the future.
What makes you different from other designers?
Ellen: Our prints, which we only draw ourselves, are very characteristic. They’re a bit less present in the current winter collection, but pieces by Rosie Antwerp will always be recognisable by the cuts and the feminine aspects in them. For us, it’s also about much more than clothes. Our Rosie universe is quite unique.
Marie: We draw everyone into our world. Wherever we go, we take pictures and videos of ourselves. This way, people will know who’s behind the brand and can see how we wear our creations ourselves. This makes our brand very personal and intimate. We believe it’s important to stay as authentic as possible. Ellen and I ARE Rosie Antwerp.
How do you keep a balance between the artistic and business side of things?
Marie: I mainly want to be creative, while Ellen prefers to do her own thing with the business aspects. The fashion academy was fantastic, but you don’t learn much there about business. I’ve learned a few things from Ellen, but I mainly leave her to it. We want to gradually focus more on other countries, and we’ll make decisions about that together.
Ellen: The only time when the creative and business sides come together is when the designs are made. We’re very focused on our selling prices and we want many people to be able to shop with us. Sometimes I have to tell Marie that a design has to be simplified, or a certain fabric is a bit too expensive.
Marie: If Ellen says it, I know it’s true. She would never slow down my creative process if it wasn’t necessary.
How do you deal with sustainability?
Marie: As a young brand, we can’t ignore what’s happening in the world. We work with environmentally responsible fabrics as much as possible and try to make our shipments as sustainable as possible. Our bags are also reusable. There’s always room for improvement, because being sustainable is often very expensive. If our production increases in the future, and our budget grows, we can become even more sustainable.