Augmented reality enables you to add digital elements to the real world. Pokémon Go! introduced augmented reality to a worldwide audience. Which other opportunities lie in this technology and which benefits are there for the fashion industry? Tina Stroobandt of World of Waw introduces you to this new technology. 

Augmented reality

Tech Talks — Fashion is a series of videos which highlight technological trends and developments, with a profound focus on the opportunities for the fashion industry. This video series is developed in collaboration with Cnocspot.  

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