Yanis Berrewaerts started working on a freelance basis while studying graphic design at the Antwerp Academy. Now, a year and a half out of college, he’s running his own studio and exploring how we can use technology to represent ourselves online.
What makes you different from other designers?
Since my studies began, I’ve been passionate and disciplined about my profession. With every assignment, I aim to ensure not only that the client is satisfied, but that I am as well. Every design must clearly fit within my personal style. I also attach great importance to typography. For me, that’s the core of every design. Paying attention to legibility, I play with the shapes and textures of letters, often making them look explosive. I want to create a world in itself.
Where does the magic of the discipline come from, for you?
About ninety percent of my assignments are in the creative sector. It’s important to me that I share the same interests and sensitivities as my client. Since we can inspire each other, the end result becomes more than just the sum of the parts. I want to do relevant work, and create trends instead of following them.
How do you deal with technology and innovation?
As a designer, I don’t limit myself to 2D – I deliberately seek out three-dimensionality and movement. For example, I experiment with programs such as Cinema 4D, which I use as if it were Adobe. I investigate how to create extra layering in my images, how to deal with perspective and typology and how to break free from an overly stereotypical design. In this way, I try to push boundaries and break through our aesthetic comfort zones. At the same time, I see motion design and the design of a poster as two sides of the same coin. There’s a continuous interaction in my creative process.