BAM Marketing Congress

The Marketing Congress, organised Belgian Association of Marketing, is the annual meet-up with professionals passionate about marketing.

Marketing used to be about creating brands and generating sales. Today marketing is about managing brands that create value for customers. Customer centricity has been on the marketing agenda for years. Today an increasing number of brands are taking up their role in society. Sustainability, equality are no longer stand alone strategies but are a powerful component of the brand’s DNA.

Today, marketers need to carefully think about what we do and how we do it. Reflect on internal and external values. Break down the walls of the marketing department and inviting others in. People, teams, companies, brands, customers. We need to focus on creating brands that people connect to. Brands that support and inspire instead of push and sell. It is a story of balance, collaboration and openness. It is about our people and our future.

What can you expect?

  • Four stages and inspirational keynotes

More speakers, 3 parallel sessions, additional content areas and a vibrant networking environment. The congress is the annual turning point in the Belgian marketing world. Two days where visions are alternated with concrete inspirations and take-aways in combination with Keynote tracks, Thematic Sessions and Meaningful Stages. Experience will be the keyword. A Congress Experience that maximizes connections, interactivity and networks.

  • Networking village

The BAM Marketing Congress will offer you a new conference format that better suits the ever changing needs of the marketing community. With more than 35 companies represented in the Networking Village, the congress will enable marketers to catch up on the best solutions available on the market.

  • Marketer of the Year

Since the BAM Marketing Congress is THE Marketing moment of the year, the occasion where marketers come up with new ideas and communicate with their peers, it made sense that the culmination of a marketing career takes place during the conference. That is why the Marketer of the Year Award Ceremony FR & NL (including announcement & celebration) will be held on site on Thursday night, just after the conference, during a walking buffet. Candidates will present themselves during the day and the audience will vote for their favorite candidate.

  • Belgium's New Brand of the Year

During the event, Belgium’s New Brand of the Year will be awarded to the strongest brand launched in the Belgian market over the past five years.

Why attend?

  • ​Open your mind with inspirational eye opening talks
  • Meet with your peers and enlarge your network
  • Learn best practices and business cases from experts
  • Boost your skills for the year ahead
  • Be the first to discover the Marketer of The Year (FR & NL)
  • Discover the best marketing solutions on the market

Who attends?

  • Join over 1000 marketers with inspirational speakers, digital industry leaders and influencers.

More information about the programme can be found on the website.


5 december tot 6 december 2019


Brussels Expo Hal 10
Belgiëplein 1

1020 Brussels, België

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