DFO International x WBDM - Bridging cultures, forging businesses
How to streamline a brand's products and services for the China market? What are the necessary tools required to expand sales and distribution in China? What are the opportunities on the Chinese market?
WBDM and DFO International are co-hosting a seminar aimed at brands that wish to understand the Chinese retail market on the 8th of May in the morning. Using sales analytics and hands-on experience, the goal of the meeting is to provide tangible information and solutions for brands that wish to expand their business in the region.
Following the seminar, in the afternoon, 4 individual 1-on-1 sessions will be held, offering to 4 brands the opportunity to have access to targeted consultancy. A selection will be made on the basis of applications.
DFO is a Fashion Management and Market Development Group for China and Greater China markets. DFO operates a strong distribution model covering 4 market segments and over 60 international clothing and accessories brands. With an understanding of the Chinese market and culture, DFO is envisioned to be a professional platform for brands and buyers based on: market statistics, sales analytics, and quality services.
MeiMei Ding as a guest speaker
DFO's CEO Meimei Ding graduated from Central St. Martins College in London and from University of Pennsylvania, one of America's Ivy League institutions. Fluent in English and Chinese Mandarin, Meimei spent 6 years working in Shanghai and Beijing as a leading brand strategist. Her list of clients include Levi's, Christian Dior, Georg Jensen, MTV, among others.
From her time at DFO, Meimei has built a wealth of networks in Europe including trade organizations, governmental institutions, and industry press. She is frequently invited to travel and speak on subjects relating to fashion and the Chinese market and will be hosting the workshop.
- 9h30 — 12h: Seminar
- 12h — 14h: Networking lunch provided by WBDM
- 14h — 18h: 1-on-1 sessions