Expert Day: Prepare the Fair

Georganiseerd door
Flanders DC

Going to Gamescom (or another gaming fair)? Great! To help you get the most out of the event, we’re organising another Expert Day: Prepare The Fair. Taking place on June 20th in Brussels, our experts will make sure you know how to bring your A game to the convention.

As game developers aren’t built to function on an empty stomach, we kick off the afternoon with a couple of sandwiches. While building up energy to focus on the sessions ahead, Natascha from Flanders DC will bring you up to speed on some new Gamescom practicalities. She will go over the booth design and smash you with some important deadlines to make sure we have everything to set you up properly at the fair.

Immediately afterwards head honcho of Fishing Cactus Bruno Urbain will present a keynote on the vital topic of pitching. Having successfully shipped more than 50 games on different platforms with varying business models, he’s ideally placed to let you in on the secrets of the perfect video game pitch. You’ll be able to use his practical tips to prepare the ultimate pitch to unleash at a fair.

After a short break you’ll get to choose two out of three subjects, which you’ll dive deeper into during smaller sofa sessions:

  • Eline Muijres (Dutch Game Garden) will tell you everything you ever wanted to know about PR

  • Twitch streamer Mathia Koolhout will explain how to use influencer marketing and social media to gather a crowd

  • Ben Lavery (The Trailer Farm) will teach you how to make a stunning game trailer.

Our sofas fit about 10 people who’ll listen and discuss the topic with the expert speaker. Each session is set to take 45 minutes, so you’ll get over and hour of valuable roundtable insights.

If your thirst for knowledge still isn’t satisfied by then, you can also book our experts (see full profiles below) for a one-on-one meeting. Between 15.30 and 18.00 they will be at your disposal in 30 minute slots. Please specify who you’d like to talk to when you sign up for the event. We try to accommodate all attendees, but there’s only so much time, so please don’t hate us if you don’t get to talk to everyone on your list.

Not in the mood for a tête-à-tête? No problem! Just stick around and have a chat with the other participants over a drink and a snack. We’ll kick you out around six, though. You’ve been warned!

In coorperation with FLEGA, WALGA, Hub Brussels and ADN.

Meet our experts

Bruno Urbain (Fishing Cactus)

Bruno is owner and studio manager of Fishing Cactus. He has worked in the video game industry as game designer, project manager and producer for more than 15 years now.

Bruno has extensive video game design experience ranging from consoles, handheld and pc titles to mobile with various business models (P2P, F2P). So far as the head of Fishing Cactus, Bruno has delivered more than 50 products with budget and scope ranging from 10K to 1M. He will tell you how to cook up the perfect pitch for Gamescom. You can also ask him about more specific recipes during a one-on-one meeting.

Eline Muijres (Dutch Game Garden) 

Eline Muijres is communications manager at Dutch Game Garden. She has been active in the video games industry since 2008 in different functions, such as journalism, PR, marketing and production at various indie studios. Among others, she worked on the award-winning mobile dance game Bounden, which garnered significant press coverage due to its unique concept.

During her sofa sessions Eline will tell you how to best meet press at events and teach you how to pitch your game to journalists and publishers. You can also book her for a one-on-one meeting.

Ben Lavery (The Trailer Farm)

Ben is executive producer at The Trailer Farm - a creative agency producing video content exclusively for the games industry.

Ben has worked in video production and distribution for fifteen years with eight years providing creative services including animation, video and motion capture to the games industry.

Ben can help you with understanding what video assets you might need at different stages of your development, how to use video content for your marketing efforts, and how to engage video production freelancers or agencies to make cost-effective but high quality trailers. Ben will be sharing his knowledge during a sofa session and can be booked for a one-on-one meeting.

Mathia Koolhout (Twitch streamer)

Mathia Koolhout is a professional gamer, live streamer and entertainer on Twitch, where she has over 15k subscribers and an average of 160k viewers. She’s the host of a gaming competition between universities and colleges in the Netherlands, and flies around the globe to connect with the gaming community at all sorts of gaming and eSports events. 

During her sofa session, Mathia will approach influencer marketing and social media from the perspective of the gaming community. She’ll provide tips about how to stream your game and will present different ways of working together with influencers. You can also ask her how to make your game stand out on Twitter and Instagram.

Laurent Grumiaux (Fishing Cactus)

Laurent is Soul Keeper and commercial director at Fishing Cactus. He handles project vision, teams, product life cycle from incubation to commercialisation. His role is to help define the long term strategy of the company and directly find new projects and opportunities. Laurent is ready to provide you with feedback on your project during a one-on-one meeting.

Tom Baeten (Winger Consultancy)

As a natural born entrepreneur, passionate by people and developing existing or new businesses, Tom started his sales career almost 25 years ago. He worked in sales-, marketing and management roles for groups like Ricoh, Sare Lee, Suez and bpost. Thanks to his large experience within several companies and international groups he is able to look at situations from a different angle without losing the customer needs out of sight. If you need solid sales tips, Tom’s the man you need to book for a one-on-one meeting.

David Verbruggen (FLEGA)

David Verbruggen represents the Flemish Games Association (FLEGA) as video games expert with over 20 years of experience in video games, game development and gamification. His main specialties are project management, business development, sales and marketing. You can also talk to David to find your way to other experts and organisations or institutions that can help boost your business. David will gladly advise you during a one-on-one meeting.

Financial Aid for Export

Peter Jaspers (Flanders Investment & Trade), Marine Haverland and Thomas Dupan of Hub Brussels will tell you what types of government support for export you are eligible for, depending on whether you’re a Flemish, Brussels or Walloon based company.


  • 12h - 12h30: Lunch (included)
  • 12h30 - 12h45: Update on Gamescom by Natascha Rommens (Flanders DC)
  • 12h45 - 13h25 Keynote session on Pitching by Bruno Urbain (Fishing Cactus)
  • 13h25 - 13:40: Short break
  • 13h40 - 14:25: Sofa Session 1: participants choose between:
  • Sofa A: How to make a successful trailer? (Ben Lavery)
  • Sofa B: Influencer marketing/ Social media (Mathia Koolhout)
  • Sofa C: PR (Eline Muijres)
  • 14h30 - 15:15: Sofa Session 2: participants choose between:
  • Sofa A: How to make a successful trailer? (Ben Lavery)
  • Sofa B: Influencer marketing/ Social media (Mathia Koolhout)
  • Sofa C: PR (Eline Muijres)
  • 15h15 - 15h30: Short break
  • 15h30 - 18h: 1-on-1 meetings / drinks / snacks

20 juni 2018



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Havenlaan 8

1080 Sint-Jans-Molenbeek, België

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Flanders DC


25 euro

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