Let's talk about ecodesign

Addressing our contemporary environmental challenges is a complex undertaking. Design can play a central role, but it needs to be part of a collaborative process. In this edition of ‘Let’s Talk About Ecodesign’, MAD Brussels will explore how co-creation and biomimicry can offer tools for concrete, systemic and innovative approaches. 


Guillian Graves 

Guillian is a French industrial designer / biodesigner working in Paris where his design studio is located. He is also teacher / program leader in the fields of « design & biology » at ENSCI-Les Ateliers (French National Institute for Advanced Studies in Design). Having always been passionate about nature and having been formed in new technologies, Guillian works with businesses, start-ups, laboratories, research centers, hackerspaces, design closely linked to life sciences and bioengineering. His recent partnerships have allowed him to explore the life sciences potential as well as biotechnologies applied to many different fields, such as environment, mobility, energy, agribusiness, health, well-being, entertainment, or even space conquest. Guillian aims to teach and transmit this particular and original approach, at the meeting point between design, life sciences and bioengineering, through courses, lectures, workshops and scientific research.

Tom Domen
Long Term Innovation Manager (aka Science Friction Soaper) Ecover / Method
Tom Domen graduated in 1996 with a Master in Industrial Design. In 2007, he completed a Master in Sustainable Development at the University of Brussels. With his MA on Sustainable Technology for Eastern Africa, he received the yearly Award for Innovative Technology from the Chamber of Engineers. He started working for Philips in packaging innovation after which he worked for 5 years as a marketing and communication specialist at Panasonic. Tom has been working for Ecover/Method for 11 years, where he is responsible for the long term innovation strategy and sustainability for the different categories of Ecover/Method products (laundry, cleaning, dishwashing, home care and personal care). Getting inspiration out of biomimicry and system thinking, he has been laying out an ambitious roadmap for the company to inspire transformative change towards a restorative business model. Tom is also a member of the board of Kringwinkel, a Belgian organisation that gives a second life to what otherwise would be waste.

ECOVER / Method
For over 25 years, Ecover has been producing products that adhere strictly to the World Health Organisation's definition of health, which incorporates the wellbeing of the whole person and the environment in which he or she lives. They are constantly innovating and pushing boundaries to create new and more effective products that have minimum negative impact on the environment, and consistently achieve extraordinary ethical standards with their products, management and production methods. Recently, Ecover merged with the US-based company Method and now has become the largest company for ecological washing and cleaning products.


  • 18u30: Welcome
  • 19u - 20u30: Seminar
  • 20u30: Networking drink

6 december 2017



MAD Brussels
Nieuwe Graanmarkt 10

1000 Brussel, België

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MAD Brussels


4 euro - 10 euro

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