Summer school retail design
Together with the partner Universities, Hasselt University organises the fifth edition of the summer school "Seamless retail design: integrating the spatial, experiential and digital”. The goal is to invite students and young professionals from different disciplines (interior design, architecture, product design/industrial design, marketing and cross/multi media design) to collectively reflect on the challenges and opportunities of the “store of the future”.
The general set-up is to combine the state-of-the-art knowledge coming from both academics and experienced practitioners with the creativity of students and young professionals, while working on a real life project. You will design the customerjourney and the flagshipstore of AVA. AVA is a Belgium retailer that sells 'everything to be creative'. Each touchpoint will be designed on a conceptual level with the focus on being future proof. You will learn to work in multi-disciplinary teams on an omni-channel (or phygital) brand story. Additionally, extra-curricular activities and social events will further stimulate international collaboration and ensure a lively and fun atmosphere.
You can find a detailed overview of the program here.