Twice a year, Berlin becomes an international stage for fashion and lifestyle. At the Berlin Fashion Week, fashion lovers, buyers, trade visitors and media representatives meet for shows and awards. Highlights of the Berlin Fashion Week are the trade fairs PREMIUM Exhibitions at STATION Berlin, the PANORAMA, Seek, Bright, Selvedge Run, Show & Order, Greenshowroom and Ethical Fashion Show Berlin.

Germany is Europe’s largest national economy and its biggest consumer of apparel and footwear, according to Euromonitor. Germans like functional wear and rather go for understatement and simplicity. Subtle and less ‘fashion’ labels are the most appreciated by the consumer. Berlin is the creative epicentre of Germany. Unpretentious, edgy and socially conscious, Berlin hosts several pioneer stores, including Darklands, Andreas Murkudis and Bless offering ground-breaking fashion and interior design objects.

The United Fashion Project is carried out by a cluster of organisations active in the fashion sector in Europe, namely MAD Brussels (BE), Flanders DC (BE), ModaLisboa (PT), Baltic Fashion Federation (LV), Maison de Mode (FR), Fashion Weekend Skopje (MK), Fashion Council Germany (DE) and Not Just A Label (UK). The aim of this project supported by the Creative Europe programme of the EU is to enhance the culture of fashion designers across Europe to be more business minded and to stimulate their competitiveness internationally, without limiting their creativity. 

You can read more about the project here.

Preliminary programme of the Berlin Fashion Week 2018:

• July 2
  Arrival of the designers
  Exclusive event: Fashion Council Germany FIRESIDECHAT 
• July 3 
  Opening of the Fashion Week and fashion showrooms
  Conference FASHIONTECHBERLIN
  FCG Showroom @ PREMIUM
• July 4 
  Conference FASHIONSUSTAINBERLIN
  FCG Showroom @ PREMIUM
• July 5 
  Workshop training on Distribution & Press in Germany
  FCG Showroom @ PREMIUM
  Departure of the designers