Woolmark Performance Challenge
The Woolmark Company and leading sports brand adidas have joined forces to launch a design competition focussing on the development of innovative, forward-thinking products for the performance industry. The Woolmark Performance Challenge is a new annual competition for tertiary students in Europe and North America and is set to kick-start the career of the eventual winner.
Why this competition?
The competition provides an unrivalled opportunity for tertiary students to develop innovative new product applications within the sports and performance market, by applying the science and performance benefits of Australian Merino wool.
Performance apparel is one of the fastest growing sectors in the global textile industry. This growth can be attributed to an emergence of new technologies, new sporting trends and a shift in peoples’ attitude towards health and fitness. In addition, consumers are becoming more aware of the impact their purchasing decisions have on the planet and are demanding natural alternatives for their product and apparel needs.
Taking advantage of the explosive growth in demand for sportswear and activewear, wool's position as a technical fibre allows it to meet increasingly demanding consumer needs for comfort and performance. Wool is recognised by leading sportswear brands and manufacturers for its technical benefits including resistance to odour, superb breathability and moisture management capabilities.
The Woolmark Performance Challenge winner will be awarded a cash prize of 10.000 euro, as well as being presented with career development and commercial opportunities including a three-month internship with the Woolmark Performance Challenge's 2017-2018 global sports brand partner adidas.
- Registrations currently open
- Submissions open: 29 January 2018
- Submissions close: 25 May 2018
- Finalists announced: June 2018
- Winner announced: ISPO Munich 2019
About The Woolmark Company & adidas
The Woolmark Company is the global authority on wool. Through our extensive network of relationships spanning the international textile and fashion industries, we highlight Australian wool's position as the ultimate natural fibre and premier ingredient in luxury apparel.
adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach/Germany, the Group has 60.000 employees across the globe and generated sales of €19 billion in 2016.