This call for application is organised in the framework of the United Fashion project and aimed at fashion designers who are interested in expanding to the German market during the Berlin Fashion Week from 14 to 17 January 2019. Interested to present your collection on the group booth and learn more on the German market free of charge?  Apply now!

Berlin Fashion Week

Twice a year, Berlin becomes an international stage for fashion and lifestyle. At the Berlin Fashion Week fashion-lovers, buyers, trade visitors and media representatives meet for shows and awards, find out about latest collections and trends at the trade fairs and visit exhibitions and off- site events. Highlights of the Berlin Fashion Week are the trade fairs PREMIUM Exhibitions at STATION Berlin, Neonyt Berlin at Kraftwerk, SEEK and BRIGHT at Arena Berlin, Show & Order at Kühlhaus, the PANORAMA at Messe Berlin and Selvedge Run at Palais am Funkturm as well as the shows of the Mercedes-Benz Fashion Week at E-Werk. 

United Fashion project

The United Fashion project is carried out by a cluster of organisations active in the fashion sector in Europe, namely Fashion Council Germany (DE), Flanders DC (BE), MAD Brussels (BE), ModaLisboa (PT), Baltic Fashion Federation (LV), Maison de Mode (FR), Fashion Weekend Skopje (MK) and Not Just A Label (UK). The aim of this project supported by the Creative Europe programme of the EU is to enhance the culture of fashion designers across Europe to be more business minded and at enhancing their competitiveness internationally, without limiting their creativity. 

You can read more about the project here.

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Unique opportunity

Last year Tom Duhoux, the founder of HNST was the selected Flemish designer to present his collection at Berlin Fashion Week, here is a summary of his experience.

"Going to Berlin to present my HNST collection was an ideal opportunity to get a better understanding of the German market." Taking into account that Germany is Europe's biggest market for sustainable denim, the callout from FlandersDC for designers to present their collection at Berlin Fashion week couldn't have been more appealing. At the time of the call HNST was still in its first fase. Thanks to our supporting team at Flancers DC, including Ann Claes who is Senior Project Manager, HNST was able to gather all the necessary information needed in time for meetings with prospective buyers. The trade fair on it's own was a unique opportunity to gather feedback surrounding the story, product, price & potential to launch HNST on a global scale. The connections made by HNST during their time at Berlin Fashion Week proved invaluable, highlighted by a session with Sebastien Kopp who is the founder of VEJA. In short, this one of a kind opportunity combining maximum exposure with invaluable information sessions is a no brainer.

You can read the full story here.

Programme

Preliminary programme of the Berlin Fashion Week 2019:

  • January 14
    Arrival of the designers
    Exclusive networking event: Fireside Dinner Chat
  • January 15
    Opening of the Fashion Week and fashion showrooms
    Conference FASHIONTECH & Workshops @ Kraftwerk
    Designer Showroom @ Trade Fair
  • January 16 
    Conference FASHIONSUSTAIN & Workshops @ Kraftwerk
    Designer Showroom @ Trade Fair
  • January 17
    Designer Showroom @ Trade Fair
    Departure of the designers

Application criteria

Requirements for designers looking to participate to United Fashion activities:

General United Fashion requirements

  • Have official HQ in Flanders

Commercial requirements

  • Have a ready to wear collection to showcase abroad: men/women/accessories (shoes, bags, no jewelry)
  • Export: Maturity of the collection ready for B2B exportation, relevance for the German market and having a clear export strategy
  • Distribution: Have a minimum of 3 sales points. E-commerce is an added value (brands with own online shop or available on other international online shops)
  • Communication: Have a clear communication strategy for your brand

Requirements specific to the partner country: Germany

  • Premium designer brands
  • Motivation to explore the German market and to take part in the UF @ Berlin Fashion Week programme
  • Clear interest for one of the topics of the summit: fashion tech and/or sustainable fashion. 

Selection criteria

 For the selection of the designers the following criteria will be taken into consideration:

  • Product quality
  • Quality brand image
  • Maturity for exportation and commercial strategy
  • Relevance of the brand to the German market
  • Motivation of the brand to participate in the project and to explore the German market 

How to apply

Your application should be sent at the latest on October 19, 2018 and should include:

  • The attached application form filled in
  • A look book of your SS19 collection
  • Communication material:
    • label logo (eps)
    • designers’ portrait (high res, jpg) if available
    • label info (max. 1.000 signs without spaces)
    • visual material: clips (video file) or mood images (high res, jpg)

If you are interested in applying, submit your application to Ann Claes from Flanders DC (ann.claes@flandersdc.be) stating 'United Fashion – Berlin Fashion Week 2019'.

The travel costs and accommodation will be taken in charge by the hosting organisation, the Fashion Council Germany: travel costs (flight and/or train) in economy class and accommodation in Berlin (hotel selected by the organiser).